Advertising

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How to nail pricing and promoting your product

The first impressions of your product and brand matter a lot for the customer, so everything you do should reflect your ...
Gen Z, career,

Targeting Gen Z consumers on a shoestring

A brand with personality that isn’t afraid to deviate from the status quo of generic marketing responses is the type tha...
holiday marketing

How to prepare your small business and maximise sales for the silly season

Email marketing is great for sharing information or generating customer interest at scale over the holiday season, if yo...

Q&A: A better way to track marketing campaign success

Attributer has done away with the need to build backend systems to integrate all the different marketing tools, store al...

Five key SEO trends impacting small businesses in 2022

Consistently improving your site, producing quality content, and generating quality backlinks is what will put your busi...

Four post-pandemic digital marketing trends

As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...
conversion

How to increase sales leads for your business

An iflux of leads may show awareness and interest towards your business but this may not translate directly to more sale...
Brand loyalty

How retailers can engage with customers in the cookieless age of NFTs

If you can package up a great value proposition, whether it be a membership, subscription or punchcard program, customer...

In the online shopping era you need a better ad strategy

If you're paying to put ads in front of people, then you want to make sure you're not putting those ads in front of peop...
work wear

COVID uniform trends and what the future looks like 

When it comes to uniform trends moving forward, the freedom of self-expression and the prioritisation of comfort appears...