Five TikTok Christmas marketing tips

With Christmas just around the corner, now’s the time to plan your business’s TikTok strategy for the festive season.

Don’t be fooled into thinking TikTok is just for kids. TikTok has around 2.5 million users in Australia, with this number only increasing. While 70 per cent of TikTok users are over the age of 15 and it continues to be the app of choice for 18 to 24-year-olds, it’s also finding favour with older demographics, because of its entertaining short-form videos.

According to TikTok, users are 1.2 times more likely to shop online or in-store, impulse shop or engage in shopping on their platform in contrast to other traditional platforms. This leaves small-business owners with a newer and exciting social media platform that thrives on engagement and reach.

Mariah Carey Xmas memes and Christmas season-based posts are already starting to pop up in TikTok users’ For You Page (FYP), so you need to get your strategy in place soon.

So, how can SMEs create content that will capture their audience’s attention, and translate that into sales?

The key is to make it non-salesy and entertaining in a way that your target audience will identify with and want to participate in.

With that in mind, here are five Christmas content ideas to help get you into an audience’s FYP.

  1. Create a gift guide – highlight the top products or services your business has that would make favourable gift ideas and why they would make the perfect gift.
  2. Create user-generated content to establish trust and credibility in your products. Create content using loyal customers as social proof.
  3. Generate participation and engagement through Christmas-branded hashtag challenges – users can use your products to take part or duet/stitch your video to further your brand’s awareness in a fun and exciting way.
  4. AR branded effects – these help to highlight your products and give users a try before you buy opportunity from the comfort of their couch or bedroom.
  5. Jump on trending sounds – add your business to a trend going viral to help get you seen. But remember, whilst the sound might be trending, you still need a video that viewers will watch to the end instead of scrolling on to the next one.

These content ideas, combined with targeted hashtags, catchy and short captions and consistent videos that solve the Christmas gift-buying problems in a fun way will help your brand cut through the millions of Mariah Carey Xmas trending videos, helping to grow interest and generate sales for your brand.