Marketing

Marketing Archives

Five TikTok Christmas marketing tips

The key to success in TikTok marketing is to make the message non-salesy and entertaining in a way that your target audi...

Are ethical bribes past their use-by date?

Constant email nurture sequences pushing products and services feels like going into a used car sales yard, it's pushy a...
David hook Gioliath

How to succeed in business as a small fish in a big pond

You're better off sticking to your business strategy and strengths because a job you're not putting 100 per cent into wi...
Christmas survey, shoppers, small retailers

How small retailers can drive big sales this peak season

Australians love supporting local and small businesses can take advantage of this fact without needing a huge budget for...
Kayahan Curtis Gunes

Ex-cop turned café owner becomes a viral sensation

Kayahan's efforts in promoting his new café have seen him gain 45.1k followers with 532.1k likes on TikTok, and 14.3k fo...

Are you (and your team) just a commodity?

The only way to escape being a commodity business is to find a way to differentiate your offering from everyone else's -...

How to nail pricing and promoting your product

The first impressions of your product and brand matter a lot for the customer, so everything you do should reflect your ...

Australian retail spending increases in September

The National Retail Association's interim chief Lindsay Carroll said the steady increase in retail spending was driven b...
consumers

Introducing the 20 Coolest Retailers in Australia in 2022

Big or small, established players or relative newcomers, these retailers stand out for their incredible stores, amazing ...
SIV, recovery, bricks-and-mortar

Bricks-and-mortar shopping on the rise once more

The research reveals the increasing importance and prevalence of retail returns, with 58 per cent of respondents saying ...