PR & Communications

PR & Communications Archives

Are ethical bribes past their use-by date?

Constant email nurture sequences pushing products and services feels like going into a used car sales yard, it's pushy a...
David hook Gioliath

How to succeed in business as a small fish in a big pond

You're better off sticking to your business strategy and strengths because a job you're not putting 100 per cent into wi...
Christmas survey, shoppers, small retailers

How small retailers can drive big sales this peak season

Australians love supporting local and small businesses can take advantage of this fact without needing a huge budget for...

Are you (and your team) just a commodity?

The only way to escape being a commodity business is to find a way to differentiate your offering from everyone else's -...

How to nail pricing and promoting your product

The first impressions of your product and brand matter a lot for the customer, so everything you do should reflect your ...
consumers

Introducing the 20 Coolest Retailers in Australia in 2022

Big or small, established players or relative newcomers, these retailers stand out for their incredible stores, amazing ...

Why the way we write is so important

Fostering inclusive language means thinking carefully about the potential impact on the audience in all aspects of their...

How a phone answering service can help you cope with staff shortages

By outsourcing the management of their call volume to a live answering service, businesses can cut front desk-related co...
web app

What I learned from developing a web app

Without a clear 'why' or 'how', most people struggle to stick to any sort of budget, especially for an endeavour as cost...
attraction

Five low-cost customer attraction strategies for small businesses

With the power of the internet, you can reach your ideal customers in a meaningful and effective way without having to s...