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Five TikTok Christmas marketing tips
The key to success in TikTok marketing is to make the message non-salesy and entertaining in a way that your target audi...
Ex-cop turned café owner becomes a viral sensation
Kayahan's efforts in promoting his new café have seen him gain 45.1k followers with 532.1k likes on TikTok, and 14.3k fo...
Why small businesses need to reconsider their social media posts
To prevent potential attacks from social media use, businesses should have strong social media guidelines for staff and ...
When you need to catch the market’s eye
With the growth and greater democratisation of the internet, businesses now have access to myriad of tools and resources...
ACCC probes consumer concerns, competition in the social-media market
The ACCC are looking for feedback on whether new entrants such as TikTok have changed the competitive landscape for soci...
Affordable and accessible customer engagement strategies for your small business
There is no one single ingredient for a successful customer engagement plan, so it's important you really understand you...
Get your LinkedIn undies sorted before doing anything else
When someone visits your LinkedIn, they may not read your About section, but your banner, photo and headline will comman...
Four post-pandemic digital marketing trends
As people seek more meaningful social interactions, we are seeing a shift from macro- to micro-communities on every soci...
A head for business
Trung Vien established that hair loss afflicts people of all genders and ages but are uncomfortable discusssing it, so h...
Five reasons to add a little humour to your social media posts
A self-deprecating joke or funny story can be the spoonful of sugar that helps the key information slide down while you ...