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Sue Parker

Sue Parker is the owner of DARE Group Australia. A communications, personal branding and LinkedIn specialist Sue works with national professional service businesses owners and career executives. She brings over 35 years marketing, sales and media experience and previous to DARE Group owned a media and marketing recruitment agency for 11 years. Sue understands all the challenges small businesses face and has a humorous, direct and brave approach to help her clients ‘step up and stand out’. A well-regarded TV, print and online media contributor and columnist with bold opinions and witty musings, Sue has been a valued contributor to Inside Small Business since 2018.

From the author

Are ethical bribes past their use-by date?

Constant email nurture sequences pushing products and services feels like going into a used car sales yard, it's pushy a...

Coping with the roller coaster of small business and self-employment

In a world where communication builds trust, genuine self-awareness through sharing and vulnerability can be a real busi...

Ageism and hiring myths are destroying small business

Increasing the employment of older workers does not harm and may even benefit younger people's employment prospects.

Get your LinkedIn undies sorted before doing anything else

When someone visits your LinkedIn, they may not read your About section, but your banner, photo and headline will comman...

LinkedIn winter news and hot updates

With a talent-short market and candidates evaluating new employers rigorously, the Workplace Module will help small busi...

Lessons from a Cavalier pup on change and innovation

Change is uncomfortable and SMEs are often hesitant to be creative - it's about doing things differently, losing ego and...

A wake-up call to the LinkedIn hesitant

Even if you or your business do not care about using LinkedIn, potential staff and candidates feel otherwise and will lo...

Game-changing LinkedIn news and updates

The best results on LinkedIn derive from a combination of an outstanding and inspiring personal profile alongside a comm...

The Goldilocks Syndrome on LinkedIn – what, how and why

Whether using LinkedIn for business generation and branding or just a place holder, a robust presence is vital, particul...
podcasts, podcasting

Podcasts – hot or not?

2021 research reveals that 5.6 million Australians (26 per cent of the population) are weekly podcast listeners, a 53 pe...